How to fulfil brands' role of sustainable influencers: the case of an iconic department store
May 19, 2022 | 2:00 PM - 2:45 PM
Wondering what could be your role, as a brand or retailer, in an increasingly sustainable consuming world ? Wishing to know more about your position as an influencer and how to incorporate the prism of sustainability? Join us to hear about the iconic French department store Printemps and its responsible influencer journey. You will discover the keys to become an actor and booster of sustainable consumption patterns, and get closer to your customers' expectations!